LinkedIn is a great place for networking and growing your business. These marketing tips will help you make better use of the social media platform.
- LinkedIn is a social networking site that may be utilized to develop customer connections and brand exposure.
- Businesses utilizing LinkedIn may market to potential clients and partners by publishing interesting material and taking part in industry discussions.
- Business owners may utilize LinkedIn to expand their professional network and email marketing list.
- This post is for company owners who wish to utilize LinkedIn to strengthen their customer relationships and marketing initiatives.
You can do a lot with LinkedIn, making it a great complement to your digital marketing plan. These include connecting with people and creating relationships, generating leads and increasing brand recognition, among other things. In contrast to Facebook, Twitter, and Instagram, LinkedIn is a business-oriented website intended to support the development and maintenance of business connections.
We have compiled 15 LinkedIn marketing hacks that you can use to acquire new clients, partners, and eventually expand your business in order to assist you navigate LinkedIn as a marketing platform. Let’s first discuss the value of LinkedIn marketing and how to create your company page.
What is LinkedIn marketing?
LinkedIn isn’t just for job seekers and professionals. LinkedIn is used daily by millions of people to expand their networks and careers, but you can also use it to expand your business. Using this social media platform, you and your company are exposed to millions of connections, which you may utilize to develop connections with people and other businesses to strengthen your brand.
LinkedIn is primarily a social network for professionals. It’s all about professional relationships, industry conversations, and other business-related events for career growth. On LinkedIn, you may locate partners, workers, and clients.
Importance of a LinkedIn marketing strategy
Compared to other social media sites, LinkedIn is less on promoting and selling your goods and services. On LinkedIn, overtly promoting your company, spamming, and outright hard selling are strongly discouraged. This is why it’s crucial to have a platform-specific marketing plan. To get the desired outcomes with LinkedIn marketing, a new strategy is needed because the network caters to a completely different clientele.
Businesses who promote on LinkedIn typically produce 277% more leads than those that just use Facebook marketing, according to Sprout Social. Additionally, according to a survey of B2B marketers, 80% of their social media leads come from LinkedIn. LinkedIn is a powerful marketing tool that, when used properly, may help you grow your company.
How to set up your business LinkedIn page
Just as crucial as having a corporate website is having a business LinkedIn presence. If you have a company name and email, you may create a LinkedIn business page for free. To walk you through the process of creating a profile for your business, we’ve taken screenshots from LinkedIn’s help page.
- On the LinkedIn homepage, click the Work icon in the top right corner.
- Select “Create a company page” and choose an option from the list that fits the page type you need for your business.
For the business kind, you have the following options:
- Small business
- Medium to large business
- Showcase page
- Educational institution (school or university)
- Fill out your page identity, company and profile details.
5.Choosing “Create page.” If your company page doesn’t comply with the standards, which include having a genuine company and business email, you can get an error notice. You can also be rejected if you’ve created too many pages.
6.If no error notice appears, choose “Start constructing your page” to add customizations.
LinkedIn marketing tips to grow your business
To learn how to leverage LinkedIn marketing to build your business, Business News Daily consulted with industry experts and marketing professionals. Here is what they said.
1. Find highly targeted customers and connections.
“In the world of online advertising, LinkedIn’s targeting is unmatched. Small firms may pinpoint the precise sector, company size, and job function [of the people] who they know would generally purchase their good or service. For instance, if you are offering customer support software to small firms in the US, you may design your marketing campaigns to exclusively target US-based enterprises with under 100 workers, and within that group, only executives with a customer service title. Vice President of Revenue Operations of Doxim, Tim Peters
2. Stay on customers’ radars.
“My business assists small companies in generating leads on LinkedIn. Customers inform us about the kind of people that bring them high-quality clients. We look for individuals who meet their requirements on LinkedIn, and then we present them. (We do that to make it appear as though the customer is introducing themselves, but we really handle everything.) Then, once again utilizing LinkedIn, we maintain contact with the individuals who have shown interest. To maintain the client’s name in front of their network, we write weekly blog entries for LinkedIn and update their status every day. Additionally, we send out emails on a regular basis outlining the sorts of issues our clients can resolve for their clients as well as the outcomes they have attained for other clients. We also make offers, such as extending a webinar invitation or distributing a whitepaper. The end result is a straightforward, low-cost, systematic lead generating procedure, with all the work being done through LinkedIn. — Judy Schramm, ProSource Inc.’s CEO
3. Grow your email marketing list.
“I strongly advise everyone on LinkedIn to develop a message to each connection in which they express gratitude for their connection and ask them to join their email marketing list. Please accept my apologies for the email’s lack of customization. This feature of LinkedIn allows you to message 50 users at once. Using this technique, I increased my email list by roughly 300 individuals. Include a direct email registration link in your email. It is crucial to show them how signing up for the email list would benefit them, and to reciprocate by offering to look at something of theirs—a very noncommittal way to win their trust. – Bradford Hines, the man behind HungryKids.org and YumDomains
4. Use sponsored updates.
Businesses may pay to have their posts pushed into a person’s LinkedIn stream by using sponsored updates. Location, gender, and age are among the demographics offered by this “pay-per-click” or “pay-per-1,000” impression option, but one significant distinction is the ability to tailor ads based on firm name, job title, job function, skills, schools, and organizations. Users may focus on important sectors without having to compete with irrelevant businesses and communications. An effective call to action may be included in a sponsored update, which can be a great approach to promote thought-leadership material. People now dislike pure advertising and prefer to receive free goods and services. Using a LinkedIn Sponsored Update to promote a company’s content (whitepaper, guide, etc.), a company may improve website traffic, target a specific demographic, and, if the information is engaging enough, create sales leads. Jeremy Durant, Bop Design’s business principle
5. Post high-quality content.
“Good content should achieve two objectives and can be very specific. It should first instruct others on how to address a challenge or do their work more effectively, and it then identifies you as a thought leader in that field. Providing customers with genuine value automatically results in additional business in each area. It is fundamental psychology, and it works. – Michael Riley, a partner in founding Boxter
6. … and go viral.
The most effective tool on LinkedIn at the moment is posting directly. A post may receive tens of thousands of readers if LinkedIn highlights it in one of their categories after it starts to gather some traction (or more). This is a fantastic approach to increase your exposure and connect with readers in a way that isn’t available through your own website, blog, or even by sharing an article link on LinkedIn. Author of The LinkedIn Butterfly Effect Lavie Margolin
7. Give a face to your employees.
“Help as many of your staff members as you can build and finish their LinkedIn profiles. These have to have the proper pictures, an accurate work history that details how they benefit your company, and professional contacts. My current employer is organizing a LinkedIn Day where we will help workers set up their accounts and have a photographer ready to take profile shots. – Tam Frager, a consultant in marketing and communications
8. Join groups – and stay active.
“Joining LinkedIn groups that are pertinent to a small company owner’s target market is one piece of advice I usually provide to entrepreneurs. This is not only a terrific method to hear what your audience has to say, but there may also be opportunities for small company owners to engage or provide advice. More crucially, even if you are not connected, you can message group members. This is a fantastic technique to save money while establishing relationships with potential clients because LinkedIn InMail rapidly adds up. Senior account executive at Garfield Group Lauren Covello
9. … and create your own LinkedIn group.
Here’s how you use LinkedIn to identify your perfect, immediately ready-to-buy prospects: To begin, build your own LinkedIn group. Once you’ve created your LinkedIn group, get out and join as many groups as you can find where your prospects are interacting (LinkedIn allows you to be a member of 50 groups at once). The following action is to select one of the fresh groups you’ve joined and begin prospecting on the Members page. Once you’ve been accepted into the group and clicked Members, you may further narrow the list of members to find your perfect candidates by looking for certain job titles or other criteria. then after that, ask them to join your group (tip: send personalized invitations). Once these invitees become members of your LinkedIn group, all of your greatest prospects will be in one location, like the classic “fish in a bucket”! You may manage this LinkedIn group to prevent rivals from joining and provide fantastic, worthwhile material that your prospects will like. Additionally, you get to show them how valuable and knowledgeable you are without avoiding overt sales pitches or spam. Additionally, you have an integrated email list, a focus group of your primary prospects and clients, and other resources. This is an excellent strategy to strengthen your brand and provide leads to grow your small business. – Ali Liaquat, IT-head Services of marketing
10. Make your company page matter.
“Having your brand’s own corporate profile page with an up-to-date and consistent presence is crucial. This page’s imagery, colours, and content should match those on your website and any other social media accounts the company may have. Regular updates are necessary to keep the website alive and provide the impression that the brand is still in operation. Everyone has seen a business’ social media presence that is either updated just once per month or, even worse, hasn’t been updated in weeks. It will be worse to create a LinkedIn presence and then neglect to maintain it. — Carrie Booher, editor of digital content at WWOZ 90.7 FM
11. Claim your custom URL.
“Everyone should claim their unique URL so that their name appears there. This is particularly crucial for individuals who frequently interact with prospective customers, especially those in the professional services and B2B industries, since many people use Google to look up the names of the persons, they’re meeting in order to learn more about them. It is more probable that your LinkedIn profile will appear at the top of those search results if you claim your own URL. Principal at e-Strategy Media David Erickson
12. Complete the summary section on your own profile.
“The summary portion is most frequently ignored. You have 2,000 characters to make a straightforward and impactful argument to your target audience. Write in the first person, use whole sentences, and be sure you briefly and clearly address their problems. A website is seldom preferred by many users over LinkedIn. This is your chance to introduce yourself to potential clients and consumers since most of the time, people want to connect with the person before the product or service. At the conclusion of the summary section, also provide your contact details. Make it simple for others to contact you, even when it’s elsewhere on your profile. Susan Tabor-Kleiman, a consultant, a speaker, and the proprietor of Your Professional Writer
13. Think of it as a numbers game.
The marketing on LinkedIn, I’ve discovered, is more science than art. It is, in other words, a game of numbers. I anticipate speaking with at least 2,000 C-level CEOs every Wednesday. About six answers will result from these touches, and two of the six responses will be clients. I have established my own practice for less than $1,000 a year in marketing, $250 of which goes to LinkedIn for a Premium account, instead of attending trade conferences, exhibiting, and speaking at a cost of around $10,000 per conference. I would rather spend a few hours of my time each week than swallow the $40,000 annual pill. I am aware that the majority of my coworkers spend, on average, four conferences annually. Owner of Telecom Law Attorney Greg Taylor
14. Avoid hard sells.
“Treat LinkedIn like any other kind of marketing you use, and stay up to date on the most recent developments. Try your best to get “found” on LinkedIn since nobody likes to be interrupted. Learn about inbound marketing and content marketing, then apply them to this network. Be smart and avoid becoming one of the hard-sell, 1980s-style LinkedIn sales salespeople that are everywhere. — Nikki Hammett, manager of international marketing at NashTech Ltd.
15. Start with connections, then build relationships.
Recognize that LinkedIn is a professional social network where users may connect with other professionals. Connecting with prospects, strategic partners, referral partners, and other company owners is something that every business owner should do. The business owner may then choose how to develop certain relationships in order to strengthen the relationship after those connections have been created. CEO of Search by Burke, Charlene Burke