- Choosing a mobile marketing agency is critical decision of any business. The mobile channel is a continuously growing force in the realm of marketing, and a company cannot just ignore this situation. Investing in a good agency will naturally yield positive and profitable results, and conversely the wrong agency will only result to a big loss of capital. Discussed below is a short guide in hunting for the best agencies around.
The first step, of course, is to gather your potential choices. You can, of course, solicit the suggestion of friends, families, and colleagues. You can also consult classified ads and directories. Given that mobile marketing service is a fairly new business, it is advisable to rely heavily on the web in compiling sources. Mobile marketing agencies employ non-traditional and advanced technologies to carry out their business, so certainly they can’t be found anywhere but the net.
Next, do your homework and read the profiles of your chosen agencies. Note that there are marketing agencies that focus on all niches, and there are agencies that specialize purely on mobile marketing practices. The latter, no doubt, is recommended especially if you only need to complement your existent marketing tools with mobile strategies. Also make sure that the mobile marketing agency that you’ll choose have a good experience in handling mobile-oriented accounts. Reading reviews and feedbacks online can help you figure out the reputation of these agencies.
When you’ve already screened your potential mobile marketing partners, the next step is to send out requests for proposal. This is the time when you have to contact each agency and introduce yourself and the business. If the agencies agree to grant proposals, they will need several interviews from you-which mean that you have to make yourself available most of the time during the period of agency selection.
When you’ve already received all the responses, it’s now your task to compare the agencies side by side and evaluate which of them gives the most advantageous offer. In assessing their responses, you have to take into consideration the length of experience of the agency in dealing with mobile marketing campaigns, the size of the agency, and of course its financial stability. Aside from these most of all you should ascertain that you are really happy and impressed about the quality of the agency’s creative output.
Choose two to three agencies as finalist and schedule to have a meet-up with them-one in your company offices and the other in their own facilities. By doing this, you and the rest of your staff will have the chance to engage in discussion with agency officers regarding your company, its goals, challenges, and of course your digital marketing objectives. The agencies on the other hand will have the chance to talk more about their achievements, practices, and creative approaches on producing SMS campaigns, mobile websites, phone-based marketing applications, augmented reality programs, and other emerging phone marketing strategies.
The final step involves a sudden death-you have to drop the bomb and tell which agency you want to work with. To do this, you have to call all the losing parties and inform them of the decision. You should not forget to thank them for offering their best proposals and state a brief justification why you arrived at your decision. Lastly, you can call your chosen mobile marketing agency and say congratulations.
